Jaleh Bisharat

A note from Jaleh Bisharat (copied from the NakedPoppy website About page):

I sometimes joke that when Whole Foods started carrying clean beauty products, I was their first customer.

It’s not far from the truth.

I’ve loved organic, nourishing food for as long as I can remember. It made sense to me that over time, what I put in my pores, near my eyes, and on my lips could also have a cumulative impact on my health.

So, about 15 years ago, I started buying some pretty crunchy beauty brands. In the beginning, people were probably too polite to tell me I didn’t look terribly glamorous. But I enjoyed the peace of mind.

Then, something magical happened. Products started getting better. I found a clean mascara that worked just as well as traditional mascara!

So, I became obsessed with the idea of starting a company that makes clean makeup easy to buy online, so that many more people could enjoy better-for-you beauty. And, in 2019, we launched NakedPoppy.

I want your makeup and skin rituals to be a joy not just because they make you feel good, but because they’re made with safe ingredients and high-quality processes that honor your body and your values.

I also want to make it easy for you to look incredible. 😉

After starting your journey with NakedPoppy, I predict you’ll find that your relationship with makeup and your skin has changed. You’ll be excited about the integrity of having a clean beauty routine, and feel a new level of confidence.

It’s an important shift, and I want to personally thank you for being on this journey with us.